AMD is hitting new heights of achievement but that’s not enough to keep it from getting smoked by a much faster rival.
The company is set to launch its much-awaited 45-nanometer quad-core processor for servers on Thursday, though the release comes months after its rival Intel put out a comparable product. Codenamed Shanghai, this is AMD’s first processor to use the smaller, faster 45-nm technology instead of older 65-nm technology.
Meanwhile, Intel is planning to release its latest 45-nm chips for the desktop on Monday, codenamed Nehalem and to be known officially as Core i7. AMD says it won’t have a comparable desktop chip until next year.
In the carefully orchestrated roadmaps used by semiconductor companies, chips intended for servers typically precede desktop and notebook processors by several months.
"I think of Shanghai as the last dance of the company," says Patrick Wang, an analyst with brokerage and research firm Wedbush Morgan. "Shanghai is significant because AMD needs it to get back into the game."
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